Although his unique combination of African-American rhythm and blues and country music was at first condemned by conservative American authorities – mostly because his wild performances on stage were then considered “inappropriate” – to many he represented a huge part of the birth of mainstream rock ‘n’ roll. Elvis Presley became a worldwide phenomenon virtually overnight in 1956, with the release of the hit song Heartbreak Hotel. This musical and cultural icon rose to fame in 1950’s, and even so long after his death in 1977, he is still almost as popular as ever. So how did you pull off that transformation from MC to R&B songwriter working with the superstar likes of Usher, Beyonce, and Mary J.Elvis Aaron Presley was born on 8 January 1935, in Tupelo, Mississippi USA, and was a singer and actor, whose name is inevitably associated with titles “The King” or “The King of Rock and Roll”.
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I taught myself how to sing I started to become more melodic and writing new songs and developing a style. And he would tell me, “You are a rapper’s rapper.” That meant a lot to me coming from him even back then. I would hang with Kanye and play him my music. That was a part of my process of figuring out who I really was. I considered myself to be a strong MC, so to me 5th Element was a strong hip hop album. When I started writing for R&B artists people around me were shocked. What people don’t realize is I’m really a hip-hop kid. Were you happy with 5th Element and how has that more hip-hop driven album influenced your return to rap? That’s what I’m describing on Discrete Luxury. I’m talking about what comes as the result of those things, what happens the mistakes we make, the women we deal with, and the people we meet. Now that I’m living it in real life I’m not even talking about those things. When I was doing my album back then I was a kid talking about fancy cars and fly product, but I wasn’t living that at the time. It goes back to 2004 when I signed to J Records through Usher. Is that the reason why you never released your 2007 album 5th Element? It’s more interesting because it’s real and true to me. Now the stories that I am able to tell and that I’ve lived makes for better music. Before making this kind of project didn’t make sense. What pushed you to finally release a solo project? My EP actually represents different relationships I’ve had with different women as a result of seeing a certain type of luxury. I’m just giving my point of view from a certain level. When you a certain amount of wealth and success you don’t need to talk about how rich you are or how many records you’ve sold. However, the content of the EP represents much more. This is the upper echelon of luxury that I’m describing. In this case, Discrete Luxury means separate or away from, but it doesn’t mean better than.
VIBE sat down with the artist to talk about his first solo effort, why dangerous women make for great songs, and whether he has the lyrical skill to put the rap landscape on notice.- Keith Murphy ( Discrete Luxury is a very intriguing title. This is indeed an explicit material statement, but Love maintains that he is just being true to his art. Love’s conceptual set comes off like an uncut musical diary with straight-no-chaser tales of strippers, party girl conquests, and painful heartbreak fueling this nightlife soundtrack. And while he has racked up studio time with the diverse rhyme-heavy likes of A$AP Rocky, Action Bronson, and French Montana, the Tuesday release may indeed take some novice Love fans off guard. More specifically, the R&B affiliated Love is aiming to be taken seriously as a legit hip-hop talent on his new EP Discrete Luxury. The 30-year-old songwriter and producer who has orchestrated hits for such headlining acts as Usher (“There Goes My Baby,” “Hey Daddy (Daddy’s Home)” ), Nelly (“Just A Dream”) and Beyoncé (“Sweet Dreams”) wants to earn your respect.